TODD WESTRA

I've spent my entire life as a Wealth Creator... Now I'm evaluating how I can focus on other priorities in life, like Family, Serving God, and Serving Others

I've been blessed to build businesses in the industries that interest me. Golf, AV, International business, Marketing, and now in Wealth Strategy.

I've got an amazing wife, and 7 amazing kids... Having had 3 VERY near death experiences made me think... What have I done to protect them if I DID die?

This is how I have implemented the CASH Blueprint in my life!

Creating Cashflow

Entrepreneurship

Growing up as the 8th child out of 9 kids, I learned early on that if I wanted to experience the finer things in life, I was going ...

Asset Accumulation

Team Building/

Culture Strategist

For me... Home ownership is the foundational Asset that is very important to me. With it, I've been able to raise my 7 kids ...

In 2014, a close friend of mine and I were able to create an amazing business building out activities ...

Scaling Assets

Vision Strategist

After building your foundational Assets, it's time to leverage them for higher yield growth! ...

After working with teams

in some of the largest companies in the world, I discovered that most large companies really ...

Heritage & Legacy

Planning

Build Remote Teams

Until recently... been stupid enough to leave the fate of my asset accumulation up ...

So many Leaders in Small to Mid-Size Companies have a hard time assembling the right People, Processes, and Tools to grow their businesses.

The following timeline maps my Wealth Creation Journey.

Believe me.. these are just the successful ones, NOT the dozens of other failed attempts in between ;)

1983-1988

Newspaper Delivery

At the age of 8, my brother and I committed to a newspaper delivery route to earn money. During these young years, I learned most of the essential skills of Entrepreneurship while serving as a “Paperboy”. Sales, Fulfillment, Dealing with multiple vendors, Collections, and Managing AP/AR.

These skills set the stage for many more business after this.

1983-1988

Newspaper Delivery

At the age of 8, my brother and I committed to a newspaper delivery route to earn money. During these young years, I learned most of the essential skills of Entrepreneurship while serving as a “Paperboy”. Sales, Fulfillment, Dealing with multiple vendors, Collections, and Managing AP/AR.

These skills set the stage for many more business after this.

1992

Speedy Windows

Most of my High School years were spent working at a Country Club near my school. During my senior year I launched a Window Washing company with 2 of my brothers called “Speedy Windows”.

We serviced homes all over the Seattle area, and later used those skills to support my young family during other startup periods later in my life in Utah.

1994 - 1996

Humanitarian

Service Mission

After 1 year of College, I took a 2 year sabbatical and ventured out on a 2 year service mission in Tokyo Japan. Free of compensation, and under strict guidelines, I lived for 2 years serving the people of Tokyo while learning to speak Japanese fluently and became deeply familiar with the culture.

I learned many valuable lessons in self motivation, overcoming trials, and the power that comes from serving others!

1997

Summer Sales

After returning from my 2 year service mission, I resumed my college studies and spent the next summer doing door to door sales selling Pest Control in the Southern California area.

I learned so many valuable sales skills and learned to customize my pitch to many different types of people. Adapting my pitch to hit nearly all cultures and personalities has been a great asset over the years.

1997

Turf Pros Inc

Shortly after my summer sales experience, I partnered with 2 friends to start a business in the Golf Industry. We all had a passion for Golf and wanted to try our hand at jumping into the industry. After weeks of negotiating with the largest distributor of home putting greens, Turf Pros Inc was born.

In our first year, we used door to door selling and our high tech “pagers” to become the nations largest putting green installation company in the US. Quite possibly one of the funnest businesses to run while going to college!

1999 - 2009

LAVA Corp

After graduating from BYU, I took the putting green business to warmer climates and was exposed to my first flat screen TV while installing a green in a showcase home in that area. I impulsively jumped right into the world of High Tech Home Automation and High End Audio Video systems.

For the next 10 years, my business partner and I grew the company into multiple markets including Park City, Jackson Hole, Las Vegas, Santa Fe, and even Seattle. We managed to scale the business comfortably and had our work published in industry magazines. During this time, I learned how to engineer very technical installations, and even learned to code the projects myself and establish systems.

2008 - 2019

BPO - Business Process Outsourcing

Near the end of my tenure at LAVA Corp, I was introduced to an architect who taught me the art of outsourcing professional services internationally! I was amazed at what awesome output we were able to achieve with skilled labor in other parts of the world.

My eyes were opened, and I opened my own entity, My Back Office, in Hong Kong, and began outsourcing services like Drafting, Rendering, Web Design, Coding, and Call Center work. I spent the next 10 years building out teams of different skill sets and offering up services to several companies in the United States, and Australia.

During this time, I also dabbled in Imports from China through a series of relationships I setup while in Hong Kong. My Entrepreneurial heart was unlocked and I experimented with several types of businesses trying to determine which ones I could start without requiring outside funding.

2014 - 2021

Team Building and Training

Somewhere along the way, a friend and I started to work with several mid-large size businesses doing B2B “Office Games” competitions. Thats right… we matched up the best Ping Pong, Foosball, Spikeball, and Bubble Soccer players in the state of Utah and ran 4 years of head to head competition.

Although it was a lot of fun, my passion was ignited when working within the confines of one organization, and helping them learn valuable skills while participating in unusual activities and competitions. When called upon for Team Build services, we differentiated ourselves from our competitors by asking Department Directors, and Company Owners how we could tie the activities in with the theme of their training’s, or their annual goals and objectives.

As described above, We have now been able to design an entire set of services around helping companies and teams develop a strong vision and action plan for their team. After clarity has been reached, we then bring that vision to life by training through activity based learning, and following up with accountability check-ins throughout the following months.

2020 - Present

Moku

As Moku set out to help operators in growth phases, a new problem made itself abundantly clear... Most operators feel overwhelmed with the burden of feeling alone in running their business. Yes they have an executive team, and many have a board... but it can be risky opening up to those people about specific problems that could affect them.

At the offset of the Pandemic of 2020, I started a podcast interviewing Founders and Operators of small to midsize companies. The episodes are found on LinkedIn under the Growth & Scaling Podcast. While producing the podcast, I built an amazing team of editors to assist.

For the next few years we used that talent to produce content for small businesses in several different Niche’s. Our agency then went on to perform larger marketing roles for businesses in the growth & Scaling phase such as Fractional CMO, Social Director, and even Revenue Operations strategy roles.

Today Moku has developed and copyrighted a specific growth sequence called the Orbit Analysis. We help midsize companies evaluate and understand their current revenue operations so that they understand what parts of their business they should be paying attention to so that they can meet their growth objectives.

2024 - Present

The CASH Asset

Approaching the age of 50 game me a lot of time to reflect on my career of wealth creation, and made me recognize that more often than not... when I had big wins in business... I immediately reinvest those wins into new opportunities, and rarely invested into security in my future.

In my 20's I was sold on some risky Life Insurance policies that seemed like a good idea... but more than 20 years later i discovered that most of my investment had been cannibalized by fees and bad setup.

I created The CASH Asset to help other wealth creators learn from my mistakes, and build a stronger foundation from which they can plan for the passive income they deserve during the later years... when they plan to slow down a bit.

The CASH Blueprint is at the core of this business, and helps wealth creators in every industry plan for themselves AND their families.

1992

Speedy Windows

Most of my High School years were spent working at a Country Club near my school. During my senior year I launched a Window Washing company with 2 of my brothers called “Speedy Windows”.

We serviced homes all over the Seattle area, and later used those skills to support my young family during other startup periods later in my life in Utah.

1994-1996

Humanitarian Service Mission

After 1 year of College, I took a 2 year sabbatical and ventured out on a 2 year service mission in Tokyo Japan. Free of compensation, and under strict guidelines, I lived for 2 years serving the people of Tokyo while learning to speak Japanese fluently and became deeply familiar with the culture.

I learned many valuable lessons in self motivation, overcoming trials, and the power that comes from serving others!

1997

Summer Sales

After returning from my 2 year service mission, I resumed my college studies and spent the next summer doing door to door sales selling Pest Control in the Southern California area.

I learned so many valuable sales skills and learned to customize my pitch to many different types of people. Adapting my pitch to hit nearly all cultures and personalities has been a great asset over the years.

1997

Turf Pros Inc

Shortly after my summer sales experience, I partnered with 2 friends to start a business in the Golf Industry. We all had a passion for Golf and wanted to try our hand at jumping into the industry. After weeks of negotiating with the largest distributor of home putting greens, Turf Pros Inc was born.

In our first year, we used door to door selling and our high tech “pagers” to become the nations largest putting green installation company in the US. Quite possibly one of the funnest businesses to run while going to college!

1999-2009

LAVA Corp

After graduating from BYU, I took the putting green business to warmer climates and was exposed to my first flat screen TV while installing a green in a showcase home in that area. I impulsively jumped right into the world of High Tech Home Automation and High End Audio Video systems.

For the next 10 years, my business partner and I grew the company into multiple markets including Park City, Jackson Hole, Las Vegas, Santa Fe, and even Seattle. We managed to scale the business comfortably and had our work published in industry magazines. During this time, I learned how to engineer very technical installations, and even learned to code the projects myself and establish systems.

2008-2019

BPO - Business Process Outsourcing

Near the end of my tenure at LAVA Corp, I was introduced to an architect who taught me the art of outsourcing professional services internationally! I was amazed at what awesome output we were able to achieve with skilled labor in other parts of the world.

My eyes were opened, and I opened my own entity, My Back Office, in Hong Kong, and began outsourcing services like Drafting, Rendering, Web Design, Coding, and Call Center work. I spent the next 10 years building out teams of different skill sets and offering up services to several companies in the United States, and Australia.

During this time, I also dabbled in Imports from China through a series of relationships I setup while in Hong Kong. My Entrepreneurial heart was unlocked and I experimented with several types of businesses trying to determine which ones I could start without requiring outside funding.

2014 - 2021

Team Building and Training

Somewhere along the way, a friend and I started to work with several mid-large size businesses doing B2B “Office Games” competitions. Thats right… we matched up the best Ping Pong, Foosball, Spikeball, and Bubble Soccer players in the state of Utah and ran 4 years of head to head competition.

Although it was a lot of fun, my passion was ignited when working within the confines of one organization, and helping them learn valuable skills while participating in unusual activities and competitions. When called upon for Team Build services, we differentiated ourselves from our competitors by asking Department Directors, and Company Owners how we could tie the activities in with the theme of their training’s, or their annual goals and objectives.

As described above, We have now been able to design an entire set of services around helping companies and teams develop a strong vision and action plan for their team. After clarity has been reached, we then bring that vision to life by training through activity based learning, and following up with accountability check-ins throughout the following months.

2020 - Present

Moku

As Moku set out to help operators in growth phases, a new problem made itself abundantly clear... Most operators feel overwhelmed with the burden of feeling alone in running their business. Yes they have an executive team, and many have a board... but it can be risky opening up to those people about specific problems that could affect them.

At the offset of the Pandemic of 2020, I started a podcast interviewing Founders and Operators of small to midsize companies. The episodes are found on LinkedIn under the Growth & Scaling Podcast. While producing the podcast, I built an amazing team of editors to assist.

For the next few years we used that talent to produce content for small businesses in several different Niche’s. Our agency then went on to perform larger marketing roles for businesses in the growth & Scaling phase such as Fractional CMO, Social Director, and even Revenue Operations strategy roles.

Today Moku has developed and copyrighted a specific growth sequence called the Orbit Analysis. We help midsize companies evaluate and understand their current revenue operations so that they understand what parts of their business they should be paying attention to so that they can meet their growth objectives.

2024 - Present

The CASH Asset

Approaching the age of 50 game me a lot of time to reflect on my career of wealth creation, and made me recognize that more often than not... when I had big wins in business... I immediately reinvest those wins into new opportunities, and rarely invested into security in my future.

In my 20's I was sold on some risky Life Insurance policies that seemed like a good idea... but more than 20 years later i discovered that most of my investment had been cannibalized by fees and bad setup.

I created The CASH Asset to help other wealth creators learn from my mistakes, and build a stronger foundation from which they can plan for the passive income they deserve during the later years... when they plan to slow down a bit.